Research and Reports

Healthcare has the highest AI Overview citation-to-ranking overlap of any industry Google tracks, which means organic ranking still predicts AI visibility better in healthcare than in any other vertical. That finding, from BrightEdge’s February 2026 twelve-month analysis, runs directly against the prevailing claim that AI search has severed the link between rankings and visibility for…

The most widely distributed B2B NPS benchmark published in 2026 runs on survey data collected between January 2019 and July 2021, and the publisher discloses this in its own FAQ at the bottom of the page. The headline says 2026. The fieldwork ended five years earlier. That is the state of B2B customer experience statistics.…

The 95% and the 9% Are Both Correct Ninety-five percent of B2B marketers say their organization uses AI. Roughly 9% of US firms actually use AI in a sales or marketing function. Both figures come from 2025 and 2026 fieldwork, both are methodologically sound, and the gap between them is not a discrepancy to be…

The most-quoted Reddit marketing statistics contradict each other because they are not measuring the same thing. One 2026 study of 30 million sources names Reddit the single most-cited domain in AI answers. Another, published by the same outlet, found forums account for 2% of AI citations. Both are correct. They use different denominators, and the…

Seven credible studies answer the same question about AI Overviews with figures ranging from a 15.49% click loss to 78.4%. The two largest datasets published in 2026 disagree about the direction of the trend. Two respected sources measure the overlap between rankings and AI citations 59 percentage points apart. This report separates what the data…

Perplexity’s 2026 user count is reported as 30 million, 34 million, 45 million, 100 million and 230 million. Every one of those figures appears in articles published within the same twelve months. The spread is 7.7x. The single most-quoted data point in the entire Perplexity corpus contains a 19% internal contradiction that no secondary source…

There is no government register of SaaS companies. No trade body maintains one. Every figure in circulation traces back to a commercial database counting something slightly different: funded companies, product listings, vendor profiles, or revenue-verified businesses. Those definitions produce answers ranging from 63 to more than 200,000. The number a marketer picks does not describe…

Benchmarks drawn from directly tracked datasets — Ruler Analytics (2026), First Page Sage (2026), and the 2007 MIT/InsideSales Lead Response Management Study — with every figure verified against its primary source. Across 13 industries and more than 5 million tracked conversions, the average website visitor converts to a qualified lead or sale 5.13% of the…