Client
A B2B company in the design space.
Problem
The client had very very little content with no leads being generated from their blog. To compound matters, during a previous site migration, the no-index tag was applied to the bulk of their site. The majority of pages fell out of search with large decrease in organic traffic.
Solution
The first step was to remove the no-index tag. The next step was to create tailored content focusing on BOFU content to help generate leads.
Result
- Once the no-index tag was lifted, there was a 68% jump in organic traffic in 30 days.
- The blog has continued to grow with leads increasing MOM.
