Client
An established B2B Company in the communication space.
Problem
The client was sitting on a lot of old content that had decayed in value over time. With various SEO work over preceding years, the client needed a long-term strategy to increase their inbound traffic and revenue.
Solution
In month 1 we did a
- Website quality audit
- ICP & Topic research
- Google Ads Keywords Analysis
With this, we created a content plan to boost traffic & conversions through new & optimised content.
We focused on selected content updates that led to an almost immediate spike in traffic.
For new content, we took a ‘bofu up’ approach. We’ve covered many alternative articles & product list type posts.
Result
- 48% increase in traffic YOY & organic revenue up 38%
- Example of Selected Optimisation instantly increasing
