611 % growth YOY & 540% increase in monthly trials for B2B SAAS client

Client

An established B2B SAAS company in the accounting space.

Problem

  1. The client had used different SEO agencies in a adhoc way with minimal results. The blog was generating little to no signups every month.
  1. With a dependence on paid ads and referrals for new customer acquisition, the client wanted to grow organic traffic and increase revenue with SEO.
  1. The client had many blog posts that were on the cusp of traffic (hovering around page 2).

Solution

In month 1, we did a

  • Website quality audit
  • ICP & Topic research
  • Google Ads Keywords Analysis

With this, we created a content plan to boost traffic & conversions through new & optimised content.

We opted for quick wins and published new BOFU (bottom of funnel) up content. We covered mainly alternative articles & product list type posts.

Our Strategy Results

  • 611 % organic growth YOY 
  • 540% increase in monthly trials