Client
An established B2B SAAS company in the accounting space.
Problem
- The client had used different SEO agencies in a adhoc way with minimal results. The blog was generating little to no signups every month.
- With a dependence on paid ads and referrals for new customer acquisition, the client wanted to grow organic traffic and increase revenue with SEO.
- The client had many blog posts that were on the cusp of traffic (hovering around page 2).
Solution
In month 1, we did a
- Website quality audit
- ICP & Topic research
- Google Ads Keywords Analysis
With this, we created a content plan to boost traffic & conversions through new & optimised content.
We opted for quick wins and published new BOFU (bottom of funnel) up content. We covered mainly alternative articles & product list type posts.
Our Strategy Results
- 611 % organic growth YOY
- 540% increase in monthly trials