Modern B2B customer journeys are messy.
Yes we all want simple & easy to explain attribution. But it doesn’t always work that way.
Bigger decisions = More Research = More Touchpoints = Longer Sales Cycles.
Thus the importance at looking at your marketing π‘π¨π₯π’π¬ππ’πππ₯π₯π².
SEO (or any other channel) is not this thing over there.. thatβs far away from sales & other marketing teams.
Itβs connected. Everything is connected.
The marketers who see the entire chessboard, win.
As you can see, there are many possible touch-points across the b2b customer journey. For the purpose of example, we could have added another 100, but you get the point π