6 Best Rated SEO Agency for B2B: Trusted by Industry leaders

B2B companies need an SEO partner that understands technical complexity, compliance requirements, and the importance of CRO in generating qualified leads. The best-rated B2B SEO agencies go beyond traffic – they design strategies that lower acquisition costs, drive demo requests, and influence buyer committees across every stage of the funnel.

In this guide, we’ll compare the top-rated SEO agencies for B2B, outline what makes each unique, and show you which partner fits best depending on your goals.

TL;DR – Best B2B SEO Agencies in 2025

If you’re short on time, here’s the quick breakdown of which agency fits which need:

Agency comparison

What’s Included: Feature Comparison

Below is a comparison of core capabilities offered by each B2B SEO agency, based on verifiable public information.

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Best B2B SEO Companies

• SERPsculpt – Best for pipeline-driven, AI-native SEO with CRO integration
• Omnius – Best for B2B SaaS & Fintech Revenue-Focused Organic Growth
• WebFX – Best for enterprise-level B2B SEO campaigns
• Grizzle – Best for Enterprise SEO and Technical Content Teams
• Directive – Best for technical SEO in SaaS and B2B tech
• Grow & Convert – Best for content-led SEO strategies

SERPsculpt – Best for Pipeline-Driven SEO in B2B

SERPsculpt is a specialized SEO and content agency built for B2B companies in competitive, complex industries like SaaS, fintech, and tech. With over a decade of experience and a proven sprint-based framework, SERPsculpt builds full-funnel systems that reduce acquisition costs and turn organic visibility into qualified pipeline.

What you get:

• Full-funnel content mapped to ICPs and funnel stages
• Execution that includes writing, CRO, internal links, and even repurposing
• Content designed for AI discovery (ChatGPT, Perplexity, Google SGE)
• Reporting that shows sign-ups, drop-offs, SEO + AI visibility, and what to fix next
• An async-first, sprint-based model that skips planning paralysis

Why B2B Companies Choose SERPsculpt

Standing Out in Crowded Markets: B2B buyers don’t just Google once before making a decision, they compare solutions, scan reviews, and evaluate multiple vendors over weeks or months. Without a strong SEO strategy, even solid products get buried under competitors with larger budgets. SERPsculpt ensures your brand is visible across search engines and AI platforms at the exact decision points that matter.

Building Trust With Multi-Stakeholder Buyers: Enterprise B2B deals often involve 5–10 decision-makers. Outdated content, thin case studies, or unclear messaging can derail confidence before sales even enters the conversation. SERPsculpt develops compliant, expert-led content designed to reassure both buyers and algorithms that your business is credible, authoritative, and worth shortlisting.

Lowering Customer Acquisition Costs: Paid campaigns get expensive fast, especially in crowded B2B SaaS and tech categories. SERPsculpt shifts the balance by generating organic inbound leads that cost less to acquire and are better qualified, protecting margins while still filling the funnel.

Converting Traffic Into Revenue:  Ranking is only step one—turning visitors into demo requests or sales calls is where ROI is made. SERPsculpt’s sprint-based process is structured around conversion:

• Discovery & Research: Analyze B2B buyer journeys and competitor strategies.
• Strategy Sprint: Identify decision-stage keywords that drive demos and RFPs.
• Execution Sprint: Deploy optimized content, CRO improvements, and AI-native SEO.
• Reporting & Analysis: Track ROI in demo requests, sign-ups, and closed pipeline.

Traditional agency vs SERPsculpt: What drives results

How SERPsculpt works: A pre-planned sprint model

No chaos. No endless planning. No surprises. Here’s how SERPsculpt’s sprint model works:

Discovery & Research

• Deep dive into your product, ICP, customer data, and competitors
• Identify gaps in current content, CRO, and positioning

Strategy sprint (Weeks 1–4)

• SEO & content audit
• Topic and content mapping
• ICP-based content angles
• Funnel integration + AI optimization

Execution sprint (Ongoing)

• Content briefs and high-quality production
• Blog CRO + internal linking
• Landing page optimization
• AI visibility monitoring and tracking updates

Reporting & analysis

• Monthly performance reviews
• Metrics: traffic quality, sign-ups, AI/SEO rankings, conversion paths
• Clear prioritization of next steps

The B2B SEO Solution That Works

Working with SERPsculpt means getting a partner that:

• Creates compliance-aware content aligned with E-E-A-T best practices.
• Balances multi-channel reach: organic, AI-driven, and CRO-focused.
• Positions you for AI-native optimization, surfacing in Google AI Overviews, ChatGPT, and Perplexity.
• Ties every deliverable back to pipeline and revenue impact, not vanity traffic.

Gold Package – $6,988 (one-time payment)
Best for B2B companies that need a strategic foundation.
Includes:

• SEO + CRO + Content Strategy roadmap
• E-E-A-T & compliance audit
• Competitive analysis of top B2B competitors
• Content workbook & editorial plan
• 6-month implementation roadmap

Platinum Package – $9,726/month (6-month minimum)
Best for B2B firms ready to scale with ongoing SEO execution.
Includes everything in Gold, plus:

• 10+ optimized blog posts or landing pages per month
• CRO improvements for demo forms and lead gen pages
• AI visibility strategy (Google AI Overviews, ChatGPT, Perplexity)
• Advanced technical SEO support
• Monthly KPI dashboard and 1x strategy call per month

Diamond Package – $15,328/month (12-month commitment)
Best for mid-market to enterprise B2B companies with complex needs.
Includes everything in Platinum, plus:

• High-volume content production (blogs, case studies, comparison pages)
• Enterprise-level technical SEO and site architecture optimization
• Multi-location or multi-division SEO
• Digital PR campaigns for authority building
• Quarterly executive strategy reviews and cross-department integration
• Dedicated enterprise strategist support

Add-ons:

• Blog-to-YouTube script converter: $1,000/month
• Link building: starting at $2,500/month
• Digital PR: starting at $700/month

If you want us to get in touch and see what we can do for you 👉 fill out our form! 

📅 We’ll schedule a discovery call, and if we’re certain we can help you, we’ll create a custom proposal tailored to your growth goals. 

Omnius – Best for B2B SaaS & Fintech Revenue-Focused Organic Growth

Omnius is a specialized B2B SEO & LLMO agency based in London, UK, with an exclusive focus on SaaS and Fintech companies. With over 10+yeas of industry experience, they combine traditional search optimization with Generative Engine Optimization (GEO) for AI platforms like ChatGPT and Perplexity, making them a strong fit for subscription-based businesses that prioritise long-term revenue organic growth.

Their B2B SEO programs start with comprehensive technical SEO audits, competitive analysis, and high-intent keyword research tailored to clients’ KPIs. From there, they implement a reverse-funnel methodology that prioritizes bottom-of-funnel content designed for SQL generation rather than vanity traffic. 

Key Benefits

• SaaS & Fintech specialization: Deep understanding of subscription business models, metrics, and growth challenges specific to these industries.
• Comprehensive B2B SEO: Full optimization, including technical SEO, on-page optimization, and strategic link building tailored for subscription businesses.
• Technical SEO: Recognizing that LLM crawlers like GPTBot are less sophisticated than Googlebot, Omnius implements technical optimization to meet the stricter requirements for AI platform indexing, including site architecture, JavaScript rendering, and crawl accessibility.
• Generative Engine Optimization (GEO): Specialized optimization for AI search platforms with schema markup, LLMs.txt files, and citation engineering for ChatGPT, Perplexity, and other LLM-based search engines.
• Strategic Content Marketing: Bottom-of-funnel content strategies designed specifically for SQL generation and revenue impact.
• Programmatic SEO: Scalable content frameworks for efficient targeting of thousands of high-intent keywords.
• Proven results: Track record includes growing companies from 0 to 2.73M organic clicks in 13 months, 64% conversion increases, and 163% HMQL growth.

Ideal Fit

B2B SaaS and Fintech companies, from venture-backed startups to enterprise organizations, that need specialized SEO expertise focused on revenue outcomes rather than vanity metrics. Omnius is particularly well-suited for companies navigating the transition from traditional to AI-powered search, as well as for those requiring in-depth integration with subscription-based business models. As one of the few agencies with in-house developed AI SEO analytics software (AtomicAGI), they offer industry-leading GEO capabilities that most agencies cannot match.

Omnius Pricing

Omnius does not offer standardized pricing packages, as services are customized to each client’s specific needs. Pricing is determined by project scope, complexity, the competitive landscape, timeline, growth targets, and required resources. Interested companies are encouraged to contact Omnius directly for a personalized consultation and proposal.

WebFX – Best for Enterprise-Level B2B SEO Campaigns

WebFX is one of the largest digital marketing agencies in the U.S., with more than 500 in-house specialists covering SEO, PPC, content marketing, and CRO. For B2B clients, they emphasize scale and multi-channel execution, which makes them a strong fit for enterprises that want a single vendor to manage complex marketing operations.

Their B2B SEO programs start with in-depth technical audits, competitor analysis, and keyword research. From there, they create custom content strategies, optimize on-page and off-page factors, and monitor ROI using their proprietary marketing platform, RevenueCloudFX. This dashboard gives clients real-time visibility into leads, pipeline, and campaign performance, a big advantage for marketing leaders who need to justify spend with clear revenue metrics.

Key Benefits

• Large, cross-functional team: 500+ marketers across SEO, CRO, paid media, and development.
• Custom B2B strategies: Tailored roadmaps for enterprise-level campaigns with long sales cycles.
• Proprietary ROI tracking: RevenueCloudFX shows pipeline contribution and cost per acquisition in real time.
• Scalability: Capable of handling national and international SEO campaigns across multiple industries.

Ideal Fit

Enterprise-level B2B companies that need scale, cross-channel integration, and measurable ROI from their SEO spend. WebFX is particularly strong for organizations that want an agency to cover both SEO execution and the analytics layer without needing multiple vendors.

WebFX Pricing

WebFX states B2B SEO services start at $3,000/month, with most engagements in the $2,500–$7,500/month range depending on scope and competitiveness of the market.

Digital Marketing & AI Services

• Search Engine Optimization (SEO): Packages start from $3,000 per month and go upward, depending on the service level. 
• Pay-Per-Click (PPC): Pricing is available by contacting WebFX for a custom proposal. 
• Social Media Marketing: Packages start at $900-$1,850 per month. 
• AI-Powered Marketing: Packages start at $3,000 per month. 
• Email Marketing: Costs range from $300 to $5,000 per month. 

Web Design Services

• Project-Based: WebFX offers custom solutions and prices based on the specific functionality and scope of the project. 
• Small Websites: For a small website (1-50 pages), costs can range from $3,000 to $5,000. 
• Medium Websites: For a medium-sized website (50-150 pages), costs can range from $9,000 to $15,000. 
• Large Websites: For large or enterprise-level websites, costs can go from $15,000 to $25,000 or more, depending on the complexity.

Grizzle – Best for Enterprise SEO and Technical Content Teams

Grizzle is built for scale. If you’re a large SaaS or B2B tech company dealing with messy site architecture, dozens of product pages, and the need for serious technical SEO, Grizzle is one of the few content agencies that can keep up.

They combine enterprise-grade SEO with high-end editorial quality, making them a fit for companies that need both strategy and execution across dozens (or even hundreds) of pages. Their team includes former journalists and technical SEOs, giving them the ability to create content that’s not only optimized for rankings but also accurate, persuasive, and credible in technical or regulated industries.

Unlike smaller shops that can get bogged down with large scopes or internal approvals, Grizzle knows how to collaborate across content, product, and SEO leads without losing momentum.

Key Benefits

• Built for scale: Handles content operations and site architecture planning across enterprise SaaS.
• Journalist-level writing quality: Writers with editorial and industry backgrounds.
• Technical SEO expertise baked in: From indexing to schema, technical SEO is part of the core offering.
• Stakeholder alignment: Experienced at navigating approvals across product, SEO, and legal.

Ideal Fit

Enterprise SaaS and B2B tech companies with complex sites, large content needs, and multiple stakeholders involved in the process.

Grizzle Pricing

Grizzle offers both project-based and ongoing services:

• Strategy development: From $10,000
• Ongoing content production or digital PR: From $7,000/month
• Enterprise projects: Up to $35,000 depending on scope
  Contracts are flat fee with 30-day rolling terms. Standard packages include technical SEO audits, content planning, scalable content creation, on-page optimization, and performance reporting.

Directive – Best for Technical SEO in SaaS and B2B Tech

Directive is a performance marketing agency built specifically for SaaS and B2B tech companies. Unlike generalist firms, their positioning centers on pipeline generation. This makes them a strong contender for tech-driven B2B organizations with complex websites, high-value products, and long sales cycles.

One of Directive’s biggest differentiators is its Generative Engine Optimization (GEO) service. GEO is designed to secure placement in AI-driven answers across Google AI Overviews, ChatGPT, and Perplexity. For SaaS firms selling into competitive categories, this early AI visibility can influence buying decisions before a sales team is even in the conversation.

Their engagements usually combine technical SEO, CRO improvements, and role-specific content development, ensuring that marketing assets resonate across the full buying committee — from technical evaluators to executive decision-makers.

Key Benefits

• Deep SaaS specialization: Experienced in categories like cybersecurity, cloud, and enterprise software.
• Generative Engine Optimization (GEO): Early mover in optimizing for AI-powered search results.
• Pipeline focus: Strategies tied directly to demo requests and sales metrics.
• CRO integration: Ensures SEO traffic converts into qualified leads and sales opportunities.

Ideal Fit

B2B SaaS and tech companies that need technical SEO execution, demand generation alignment, and a clear link between SEO investment and pipeline outcomes. Directive is especially effective for teams that already run paid campaigns but want to scale organic as a lower-CAC channel.

Directive Pricing

Directive doesn’t publish standard SEO pricing but offers a Startup Marketing Package at $5,000/month, which includes SEO alongside paid acquisition and CRO. For mid-market and enterprise SaaS clients, custom retainers are typically higher, depending on complexity and scope.

Grow & Convert – Best for Content-Led SEO Strategies

Grow & Convert is a boutique SEO agency that focuses exclusively on content-driven growth. Their approach is designed for B2B companies that struggle to consistently produce high-quality content aligned with the buyer journey. Rather than chasing traffic volume, they emphasize conversion-focused content that attracts decision-stage buyers and supports sales conversations.

The agency’s methodology starts with audience research and competitor analysis, then moves into a full editorial strategy built to generate leads. Unlike agencies that outsource writing, Grow & Convert produces content in-house, prioritizing clarity, depth, and alignment with the client’s positioning.

For B2B companies with lean marketing teams, this “done-for-you” content system is valuable: it covers everything from keyword research to publishing, without requiring significant internal resources.

Key Benefits

• Conversion-first content: Emphasis on articles that drive demo requests, not just clicks.
• Full-service editorial execution: Strategy, writing, and publishing handled end-to-end.
• Strong fit for lean B2B teams: Reduces the need for in-house content marketing hires.
• Proven methodology: Documented case studies showing content driving pipeline growth.

Ideal Fit

B2B service providers, SaaS companies, and professional services firms that need a partner to handle content production at scale. Especially suited to organizations where sales cycles are long and content must address multiple stakeholders.

Grow and Convert Pricing

Grow and Convert offers a few different pricing structures depending on the service.

• SEO + content retainers start at $10,000/month and scale up to $25,000/month for larger scopes
  • Includes:
    • 4–6 bottom-funnel articles/month
    • Link-building outreach
    • Monthly CRO adjustments and lead tracking
• Paid search management starts at $3,500/month, plus ad spend
• SEO audits are offered as a one-time service starting at $1,000

Want to build trust and momentum? There’s a strong case for combining both strategies; Founder-led Growth vs Product-led Growth aren’t either/or.

Final Scorecard: Best B2B SEO Agencies at a Glance

Critical Considerations for B2B SEO

Choosing the right B2B SEO agency isn’t only about technical skills or content production. B2B companies operate in longer, more complex sales cycles where multiple stakeholders influence the final decision. That means your SEO strategy must go deeper than keywords and rankings. Here are the factors that matter most:

E-E-A-T and Compliance Requirements

Google’s emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) is especially important in B2B, where buyers are evaluating risk, ROI, and credibility. Agencies must create content that demonstrates authority, references credible sources, and avoids compliance pitfalls in regulated sectors like finance, SaaS security, or healthcare.

AI-Native SEO and Generative Search

B2B buyers are increasingly finding answers in Google AI Overviews, ChatGPT, and Perplexity — often without visiting a website. The best agencies are already adapting with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), structuring content so it’s surfaced in AI-driven answers and cited as an authority.

CRO as a Core KPI

Rankings and traffic don’t matter if visitors don’t convert. B2B SEO should be tied directly to measurable pipeline outcomes: demo requests, free trial sign-ups, proposal submissions. Agencies that integrate CRO into their SEO programs ensure that every page is designed to move prospects closer to a deal.

Multi-Stakeholder Buyer Journeys

Unlike B2C, where a single person makes the purchase, B2B sales cycles often involve executives, technical evaluators, and end users. SEO content must address each of these stakeholders with the right mix of thought leadership, technical proof, and ROI case studies. Agencies that ignore this complexity risk creating content that looks good in search results but stalls in real sales conversations.

Scalability and Internal Alignment

B2B companies need agencies that can scale, handling dozens of landing pages, multiple geographies, and integrations across marketing, product, and sales. Just as importantly, agencies should know how to align with internal teams, whether that’s collaborating with product marketing, legal, or growth leads, to keep campaigns moving forward.

Frequently Asked Questions About B2B SEO

Do B2B companies really need a specialized SEO agency?

Yes. B2B SEO is fundamentally different from B2C – the sales cycle is longer, the buyer journey involves multiple stakeholders, and decision-stage content matters more than top-of-funnel blogs. A specialized B2B marketing agency understands how to build content that supports demos, proposals, and ROI conversations, not just clicks.

For a deeper look at how modern attribution changes the game, see The New Rules of B2B Content – a case study showing how the right content strategy tied directly to pipeline growth.

How long does B2B SEO take to show results?

Most companies start to see early traction in 3–6 months, with full ROI compounding over 6–12 months. Agencies that prioritize CRO and AI-native optimization often accelerate timelines because they focus on decision-stage content first.

One of the biggest delays comes from teams making the wrong content investments. Our guide 10 Content SEO Mistakes That Kill Conversions for B2B SaaS breaks down common pitfalls that waste months of effort and how to avoid them.

What’s the biggest difference between B2B and B2C SEO?

The complexity of the buyer journey. B2C typically involves a single decision-maker and quick conversions. In B2B, 5–10 stakeholders may be involved, each with different priorities. SEO needs to support all of them with role-specific content: ROI proof for executives, technical depth for evaluators, and case studies for end users.

Our analysis of Modern B2B Customer Journeys shows exactly how fragmented these paths have become – and why generic SEO playbooks no longer work.

How do I measure ROI from B2B SEO?

True ROI comes from tracking SEO’s impact on the sales pipeline – demos, sign-ups, and closed-won deals. Vanity metrics like impressions and traffic don’t reflect revenue impact. Agencies with closed-loop reporting can show how content directly contributes to pipeline.

For proof, see The New Rules of B2B Content – which demonstrates how attribution-focused SEO turned into measurable revenue growth.

How does SEO support customer retention in B2B?

SEO isn’t only for acquisition. By creating onboarding guides, knowledge base articles, and product education content, companies can reduce churn and improve retention. This type of content helps existing customers unlock more value, making them less likely to switch providers.

Our report on B2B Customer Retention Statistics highlights how content-driven retention strategies reduce churn and support expansion revenue.

Ready to Turn SEO Into a Revenue Engine?

Most SEO agencies measure success in clicks and rankings. At SERPsculpt, we measure it in pipeline. Our sprint-based model is built for B2B companies that need SEO tied directly to demos, proposals, and closed-won deals.

Whether you’re scaling a SaaS platform, growing a fintech product, or running a complex B2B sales cycle, our team designs strategies that:

• Put your brand in front of buyers across Google and AI-driven platforms.
• Build content that convinces executives, evaluators, and end users.
• Reduce acquisition costs by replacing paid leads with qualified inbound.
• Optimize every page for conversion, not just traffic.

If you’re ready to see how pipeline-focused SEO can change your growth trajectory, book a consultation with SERPsculpt today.

👉 Fill out our form and let’s sculpt your search presence into a revenue engine.