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Bill Gaule

SEO Director & Co-Founder

Why Niche Relevant Backlinks Matter in SEO

August 27, 2025August 25, 2025 by Bill Gaule
Niche Relevant Backlinks

In SEO, not all backlinks are created equal. Sure, one is greater than zero. And … Read more

Categories Uncategorized

Modern B2B Customer Journeys (2025)

August 27, 2025June 20, 2025 by Bill Gaule
b2b customer journeys

Modern B2B customer journeys are messy. Yes we all want simple & easy to explain … Read more

Categories Marketing, SEO

How to (Drastically) Improve SEO for SaaS Companies in 90 Days

September 8, 2025March 29, 2025 by Bill Gaule

SEO drives business results. We’ve seen that time and time again for our SaaS clients. … Read more

Categories SEO, SaaS

Product List Post for B2B SAAS

July 25, 2025February 18, 2025 by Bill Gaule
product list post for B2B SaaS

The below is an example of a ‘product list template post’ we use for our … Read more

Categories SaaS, SEO

Optionality SEO – How to Win Today and Tomorrow

October 27, 2025February 1, 2025 by Bill Gaule
B2B SEO - optionality SEO

Most SEO’s take ‘Search Engine Optimization’ too literally. Yes, we want to optimize to appear … Read more

Categories SEO

How to Rank in Google AI Overviews in 2026

January 31, 2026January 31, 2025 by Bill Gaule
How to Rank in Google AI Overviews

AI Overviews have radically changed the search experience in Google. They are now the prime … Read more

Categories Marketing, SEO

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  • Lets Partner
  • Our Process
  • Case Studies
  • Services
    • SEO & Authority
      • Digital PR
      • SEO Strategy
      • Thought Leadership
      • High-Level Link Building
    • Content & Engagement
      • YouTube Scripts
      • Content Strategy
      • Blog Post Creation
      • SEO-Social Repurposing
    • Technical & Growth
      • CRO
      • Google Ads
      • Technical Audit
      • Content Optimization for CRO
  • Pricing
  • Blog
  • Get Started